• Philip Brett King

2020 Beauty Trends

Every year there are new trends within fashion, hair, and beauty! I’m sure you’ll know at least one trend, maybe it’s the; double denim, flared trousers, body glitter or even the blue eyeshadow! Some trends come back in fashion over time while others stay way back in the 90’s where they belong.

I’ve had the help of some of Shropshires best hair and makeup artists to talk about the trends for 2020!

Makeup Of 2020…

This year the trends of makeup have been on the opposite spectrum, I think lockdown may have something to do with this one!

On one side we have the natural look, I have to say this one is my favourite to photograph. After speaking with Sigita from Sigmakeup she found that most of her clients at the start of the year were wanting more focus on creating a flawless glowing base compared to the dramatic eyes. Clients were wanting to simply enhance their current features by covering any imperfections and creating the “no makeup, makeup look”. I think many women in the UK have been embracing this natural look or have even been going makeup-free to focus on their skincare routine and help them achieve that flawless base to work with.

Emily from Skin Sentials Shrewsbury said that she had seen an increase of clients wanting to know more about how best to care for their skin. The company that she works for, Dermologica, has recently released a new brightening serum which is seen to be very popular. Everyone’s striving for that glowing skin!

On the other hand, we have the bolder looks! With social media having such an impact on today’s society, many women have been seen to be experimenting and stepping out of their comfort zones to try new looks. Lockdown has given them plenty of time to practice too! While I’ve been scrolling online, I’ve seen a lot of the bold red lips (this will always be a classic) and some very skillful eye looks too. More people are experimenting with colour from shadows to liners but I wonder if the coloured mascara will make its way back into fashion?

Hairstyles Of 2020…

There is one standout hairstyle trend for 2020, can you guess what it is?


Bangs, also known as fringes, have made a big comeback. Whether; bold and blunt, long and side-swept, choppy and tousled, or short and demure, bangs are a great way to update your look without sacrificing the length of your hair. Many women have hopped onto this trend, to again, experiment with different looks and styles to suit their face shape and add to their overall look (almost like an accessory).

Fringes have always been in fashion but this year we have seen a more relaxed style of them. Why I hear you ask? Because many women are looking to create the natural look! As much as women want to look presentable and put together, they want to achieve it effortlessly rather than perfectly polished and every hair where it should be. Hence why the relaxed bangs re a winner for 2020!

Why am I talking about 2020 beauty trends?

Throughout this blog post, you may have wondered to yourself, “Why has Phil been going on about hair and makeup, he’s a photographer?” Well here at my studio hair and makeup is just as important as taking your photos. I have a wonderful team that helps me get my clients looking and feeling their best with hair and makeup before they step in front of the camera where I work my magic guiding you with poses and creating photographs you and your loved ones will treasure.

If you would like to know more about how you can book your photoshoot experience then simply get in touch at phil@philipkingphotography.com

A big thank you to all those who helped me put this information together.

I wasn't able to use all of it here but will definitely use it in the future.

Check out these great beauty specialists and give them some love








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